Skilled in brand positioning, market analysis, cross-functional collaboration and stakeholder management. I bring a wide range of experience from my time working in events and experiential, traditional advertising, B2B marketing and project management.
Nov 2023 – Jun 2024 Senior Brand Manager Video Game Brand Management, Gearbox Entertainment
Sep 2021 – Oct 2023 Brand Manager
Plan and develop product brand strategy, branding communications, advertising, and carry through promotional programs for Gearbox Publishing and Software’s titles. Manage the development of game marketing assets and ensure that assets are created on time and align with marketing and positioning goals, and accurately represent the product.
Mar 2020 – Sep 2021 Marketing Manager Video Game Product Marketing, Red Meat Games
Developed and built overall Brand standards and strategy for Red Meat Games and Giggling Piglets and their titles (PC/Console and Mobile). Planned consumer marketing strategies and GTM plans for titles and executed on the defined promotional tactics.
Jan 2020 – Mar 2020 Marketing Manager B2B & Product Marketing, TELUS
May 2017 – Mar 2020 Marketing Specialist
Worked with Security Product Managers to interpret business decisions and overall strategy in support of the launch of new or enhanced services, identifying and refining the target audience, positioning, and value prop to create brand awareness and generate leads for sales.
Jul 2016 – May 2017 Project Manager B2B Marketing and Advertising, B2B Website Builds, motum b2b
Ensured the successful delivery of major websites on scope, on budget, and on time within defined acceptable QA standards and reviewed under best practices with available resources.Oversaw project initiation through to procurement, built project schedules, timelines, milestones, and defined deliverables, revising as changes arise (both internal and external), managing client timeline expectations and project dependencies.
Jan 2016 – Jul 2016 Account Executive/Project Manager Direct Mail/Marketing Automation, Publicis Hawkeye
CRM/Direct Mail and Marketing Automation campaign ownership on small- to large-sized national projects for the agency’s clients with budgets ranging from $5k - $200k. Client List: Canada Post, Rogers, Danone, Red Lobster, Citibank.
Jan 2014 – Dec 2015 Account Coordinator B2C Marketing and Advertising, Publicis Toronto
Managed multiple advertising and marketing projects, owned and implemented the financial reporting system for Canada Post (BCR, hours report summaries, resource management reports).
Oct 2013 – Dec 2013 Regional Account Coordinator Events and Experiential, FUSE Marketing Group
Contract event marketing role, managing logistics, locations and negotiations, uniforms, budget reconciliation, expenses & reporting while managing multiple events in four markets over 2 weeks: Calgary, Vancouver, Ottawa and Toronto.
May 2012 – Sep 2013 Account Coordinator Events and Experiential, Diamond Integrated Marketing
Full event planning and management through lifecycle: strategic development and conceptualization (location planning, creative development, assets production), to execution (logistics, staffing, scheduling, budget tracking, expenses, on-site management), and reporting (procurement, financial management, budget reconciliation, analytics, event reporting).
Jan 2016 – Dec 2016 Certificate, Project Management, University of Toronto School of Continuing Studies
Sep 2010 – May 2012 Diploma, School of Media and Marketing, Creative Advertising, Seneca College
Sep 2006 – May 2010 BA, Liberal Arts and Professional Studies, English Language and Literature, York University
